The redevelopment of Frontierland

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Frontierland has been a vacant eyesore on Morecambe’s seafront. It was in private ownership for most of this time and failed to find economically viable redevelopment proposals. The three-hectare (7.5 acre) site is the largest development opportunity in central Morecambe for many years.

To understand the potential for private sector investment and the types of development that could be considered, the council recently asked for Expressions of Interest with an emphasis on leisure-led proposals.

Eight proposals were received in total, confirming there is interest from the private sector in working with the council, stakeholders and the community to bring the land back into beneficial use.

To develop plans for the site further, a project board has been set up to oversee the overall vision for the site. One of the first orders of business is to consult the public and stakeholders to finalise a set of high-level objectives. The Expressions of Interest we received have been used to help draft the objectives.

The objectives set out the high-level criteria and establish the context for how we are going to make our decisions and engage with developers on their proposals for how the former funfair site will help to transform the local economy. To make sure the final vision reflects the views of the local community, we sought comments and feedback from residents, businesses and visitors from 15 November 2023 to 12 noon Wednesday 3 January 2024. We asls had an event at the Morecambe Festival Market from 10.30am to 2.30pm on Thursday 23 November 2023. A series of stakeholder online workshops also took place, with invitations emailed out directly to groups. Further details on our Engagement Plan can be viewed in the document to the right of this page.

Next stage

The results from this consultation will be presented to elected councillors to help make informed decisions for the future development of Frontierland. if you want to be kept informed please subscribe for project updates, on this page to the right.

Frontierland has been a vacant eyesore on Morecambe’s seafront. It was in private ownership for most of this time and failed to find economically viable redevelopment proposals. The three-hectare (7.5 acre) site is the largest development opportunity in central Morecambe for many years.

To understand the potential for private sector investment and the types of development that could be considered, the council recently asked for Expressions of Interest with an emphasis on leisure-led proposals.

Eight proposals were received in total, confirming there is interest from the private sector in working with the council, stakeholders and the community to bring the land back into beneficial use.

To develop plans for the site further, a project board has been set up to oversee the overall vision for the site. One of the first orders of business is to consult the public and stakeholders to finalise a set of high-level objectives. The Expressions of Interest we received have been used to help draft the objectives.

The objectives set out the high-level criteria and establish the context for how we are going to make our decisions and engage with developers on their proposals for how the former funfair site will help to transform the local economy. To make sure the final vision reflects the views of the local community, we sought comments and feedback from residents, businesses and visitors from 15 November 2023 to 12 noon Wednesday 3 January 2024. We asls had an event at the Morecambe Festival Market from 10.30am to 2.30pm on Thursday 23 November 2023. A series of stakeholder online workshops also took place, with invitations emailed out directly to groups. Further details on our Engagement Plan can be viewed in the document to the right of this page.

Next stage

The results from this consultation will be presented to elected councillors to help make informed decisions for the future development of Frontierland. if you want to be kept informed please subscribe for project updates, on this page to the right.

Page last updated: 04 Jan 2024, 02:02 PM